Defying Coke’s demands and creating a virtual cage on Facebook
Following attempts by Coca-Cola to shut down its environmental Cage exhibit, we created a virtual “Cage Challenge” on Facebook, where visitors around the world can fill the cage with pictures of used bottles and cans. Over 6,000 in the first few days and growing fast. [Update over 90,000 Likes on the page) – Visit http://www.facebook.com/TheCageChallenge [...]
SodaStream to Start Using the Bio Bottle™
SodaStream will begin using the Bio Bottle™, a Biodegradable Technology for SodaStream Flavor Packaging, which enables the bottle to decompose much faster than conventional plastic. We can now reduce the environmental impact of our syrup containers. The Bio Bottle is a technology being applied to a limited edition range in 2012 of SodaStream flavors. SodaStream [...]
